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    • Parsian Bank Board Member and Deputy Managing Director visit Public Relations Office in ‘Public Relations and Communications Week’

      Parsian Bank Board Member and Deputy Managing Director visit Public Relations Office in ‘Public Relations and Communications Week’

      On Wednesday, May 23, 2019, Mr. Khosravani, a board member of Parsian Bank, and Dr. Zarghami, its Deputy Director for Branches and Support, and the chairperson of the Publicity and Information Council met with the staff members at the Public Relations (PR) Office, in honor of ‘Public Relations and Communications Week’.

      Mr. Khosravani and Dr. Zarghami, on their visit, interviewed officials and experts at the PR Office and became informed of the activities of this office.
      The Board Member congratulated on the occasion and appreciated the work of the hard-working staff. Afterwards, referring to the role of public relations in organizations, he stressed that it is of utmost essence for the PR staff to establish effective communication and interaction with the organization, customers, stakeholders and public opinion, and to strengthen the position and brand of the organization.
      Hinting the importance of human capital, he also emphasized the need for effective communication between public relations and employees. PR offices should strengthen their interaction with employees and play an effective role in their loyalty, he added.
      Mr. Khosravani also asserted that PR offices are among the important and influential pillars in the information dissemination within the organization, emphasizing the effective dissemination of the bank's news and news streaming within the organization.

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