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    • In the inauguration ceremony of a Call Centre in PECCO, the managing director of Parsian bank said&#59; “Desirable services bring about customer trust.”

      In the inauguration ceremony of a Call Centre in PECCO, the managing director of Parsian bank said&#59; “Desirable services bring about customer trust.”

      Accompanied by his executive board, managers and managing director of Parsian E- Commerce Company, Mr. Shayesteh, the managing director of Parsian bank, inaugurated the Call Centre in PECCO on Thursday, February 9. Afterwards, he paid a visit to E- Commerce Tower branch of Parsian bank and responded to questions presented by customers and branch staff.

      Accompanied by his executive board, managers and managing director of Parsian E- Commerce Company, Mr. Shayesteh, the managing director of Parsian bank, inaugurated the Call Centre in PECCO on Thursday, February 9. Afterwards, he paid a visit to E- Commerce Tower branch of Parsian bank and responded to questions presented by customers and branch staff.
      Expressing his appreciation for design and operation of the Call Centre at the beginning of his speech, Mr. Shayesteh added; "Any system which presents your services efficiently will enhance your sales and build confidence in your abilities. Better services and reduction of their delivery time in financial and service agencies are among the main factors which increase customer confidence."
      Pointing to the harsh competition among the banks, Mr. Shayesteh stated; "Although banks pay the same rate of interest, people have so far selected Parsian bank since its personnel have been treating their clients in the best manner."
      "One trust- generating factor is the direct phone call system which relates customers to managing director" , he continued, "this system immediately conveys the comments to the managing director and transfers their responses in the shortest time possible and with all due respect."
      Mr. Shayesteh expressed his satisfaction for the inauguration of PECCO Call Centre and said; "The Call Centre, as a contact between the company and its customers, will facilitate the delivery of services and attract more customers."
      "The software system will gather integrated information" , he went on to say, "and will prove its efficiency only when not a single call is left ignored. This leads to trust and confidence. With the same token, if the direct call system with the managing director is either inefficient or neutral, it will fail to guarantee trust."
      In the ceremony, Mr. Shayesteh emphasised the necessity to recognise and manage the representatives of PECCO in provinces.
      At the end of his speech, Mr. Shayesteh considered Parsian staff as the hosts receiving customers as guests. "As all hosts go into extremes to serve their guests, we should serve our customers in the fastest way and respond to them. This is the main requirement of each organisation in this competitive market.", he concluded.
      In the meeting, Dr. Fetanat expressed his happiness for the operation of the system and said; "Operation of this system will promote customer satisfaction. This is a process which will certainly be duplicated by other banks."
      Referring to the attempts made by PECCO in order to create more customer satisfaction, he stated; "PECCO does its best to provide its customers, Parsian financial group, and other recipients with the most desirable services."
      The chairman of PECCO presented a brief report concerning the company' achievements in absorption of resources for the bank and appreciated the managing director of Parsian bank as well as directors of Parsian E- Commerce Company for their continuous efforts and added; "Since Mr. Mehran Sharifi joined the board of directors, we have witnessed remarkable progress."
      "Our future plans include active presence in the field of cash dispensers. Realisation of this goal requires more support by the authorities so that we can play a role as pioneers in this domain."
      At the end of his speech, Mr. Fetanat referred to listing of PECCO in the stock market and added; "We are expecting 20% increase of dividends and a rise of capital in the coming year."
      The managing director of PECCO restated Mr. Shayesteh's emphasis on attraction of customer trust and said; "The Call Centre was put into operation following the request made by the managing director and with the aim of responding to customers' demands and solving their problems."
      In the ceremony, Mr. Zare and Mr. Shariat, the software and IT managers of PECCO, elucidated the performance of PECCO through qualitative and quantitative indicators. They explained how the POS network of Parsian bank - with all its POS machines - and other electronic devices outperformed others in the number of their transactions, amount of transactions, and issuance of cards. The network provided its clients with real- time desirable services. According these managers' report, Parsian POS machines amounted to 35371 sets in January 2008. the number rose 6 fold to 413355 machines in January 2010, including POS machines belonging to other banks which hold contracts with PECCO.
      The number of Parsian bank transactions via Parsian bank cards as well as SHETAB cards belonging to other banks amounted to 857314 transactions. This number experienced a 45 fold rise to hit the record of 38414653 transactions in January 2010. In addition, the total sum of Parsian bank transactions via Parsian cards and SHETAB cards belonging to other banks soared up 53 times during the same period. The number of cards issued by PECCO rose remarkably between January 2008, and January 2010.
      The software and IT managers of PECCO also added that at the time being PECCO offers services to the banks of Parsian, Sepah, Hekmat, and Tose'eh Ta'avon. The two banks of Tourism and Karafarin are now making contracts to join the current.
      Addressing the board members and managing director of Parsian bank, Mr. Babapour, the sales and marketing manager of PECCO, said; "I am honoured to have been working with PECCO since its establishment. I dare say that the current situation incorporates the best coordination inside the company and the most efficient cooperation between PECCO and Parsian bank. This brings utmost happiness for all of us."
      It should be mentioned that PECCO Call Centre will respond to the esteemed customers who dial 021- 2318. There are 12 operatives who shoulder the task in two shifts.